Project Overview

Working with an established medical recruitment agency, I undertook a comprehensive website redesign project focused on enhancing user experience and functionality while respecting the client's existing brand elements. The goal was to create a more effective digital platform that would streamline the recruitment process for both medical professionals and healthcare facilities in New Zealand.

Challenge

The client needed to modernize their digital presence while maintaining brand recognition through their established logo and colour palette. The website required significant functional improvements including a comprehensive job board while ensuring all content would be discoverable through search engines.

Strategic Approach & Deliverables

Brand Integration

• Worked within the constraints of the existing brand guidelines, including logo and colour palette

• Integrated client's requested photography

• Demonstrated flexibility in design approach to honour client preferences while ensuring professional results

Digital Infrastructure Enhancement

• Redesigned website architecture for improved user navigation and experience

• Developed comprehensive job board functionality for healthcare positions

• Created dedicated immigration resource pages for international medical professionals

• Implemented a News blog section for industry updates and insights

• Developed FAQ section to address common queries

• Optimized the entire site for search engines to improve visibility

Social Media Expansion

• Established professional LinkedIn presence for B2B connections

• Created a Facebook business profile for community engagement

• Developed consistent branding across all social platforms

• Integrated social media feeds with website content

Technical Implementation

• Ensured mobile-responsive layouts for all pages

• Implemented SEO best practices including:

  • Optimized meta descriptions and titles

  • Structured data markup

  • Improved internal linking structure

• Created a user-friendly content management system for easy updates

Results & Impact

The website redesign and digital expansion has successfully:

• Improved user engagement

• Enhanced the job application process for medical professionals

• Created a more comprehensive resource hub for international candidates

• Strengthened the client's digital presence across multiple platforms

• Established a scalable platform for future growth

Key Learnings

This project exemplifies the importance of balancing client preferences with professional expertise. By maintaining their established brand elements while implementing modern functionality and user experience improvements, we created a solution that satisfied both the client's vision and their users' needs. The project demonstrates how effective communication and collaboration can lead to successful outcomes, even when working within specific brand constraints.